Finch
Finch is on a mission to decode sustainability by scoring everyday products based on environmental footprints and real reviews. We created a relatable, colorful brand that celebrates science and making easy, sustainable swaps every day.
Since launch, Finch has raised $2 million in funding, lead by the founder of the browser extension Honey. They have secured partnerships with Microsoft and Bed Bath & Beyond and have been featured by FastCompany and the Today Show.
2022 Anthem Awards winner for purpose-driven companies in design and innovation in Responsible Technology and Sustainability, Environment & Climate.
CLIENT
Finch
AGENCY
Ugly Wolf, Design & Product
Storyroot, Brand Strategy & Copy
ROLE
Brand Strategy Consultant
Brand Name Consultant
Visual Identity
Illustration
Web Design
Product Design
User Testing
Email & Social Marketing
Video
Website Design
Content Creation
“Ugly Wolf brought our company to life and are so much more than our designers - they're truly our strategic partners. As a founder, there are constantly a million things to worry about. For us, beautiful branding is never one of them.
—Lizzie Horvitz, Founder at Finch
TEAM
Katie Kravit, Identity, Creative Direction, Product Design, Content Creation
Julie Steinhagen, Creative Direction
Katie James (Storyroot), Strategy, Naming, Copy
Max Millermaier, Video Animation
Niege Borges, Illustration